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La Via Del Dolce hits the sweet spot. This brightly lit market stall looks like it should be part of a Christmas market, walk underneath the rainbow-lit archway and discover Italy’s sweet side. Shaw, D., & Shiu, E. (2002). The role of ethical obligation and self-identity in ethical consumer choice. International Journal of Consumer Studies, 26(2), 109. Petrini, C., & Padovani, G. (2006). Slow food revolution: A new culture for eating and living. New York: Rizzoli. Kozinets, R. V., & Handelman, J. M. (2004). Adversaries of consumption: Consumer movements, activism, and ideology. Journal of Consumer Research, 31(3), 691–704.
II Caseificio is the house of mozzarella and fresh cheese. The best part about this market stall is that you can watch the experts turn local milk sourced from Devon into light, flavourful cheese from mozzarella to stracciatella. Italian wood-burning grill and bar, Terra, uses the ancient and most difficult method of cooking– fire. Clouder, S., & Harrison, R. (2005). The effectiveness of ethical consumer behaviour. In R. Harrison, T. Newholm, & D. Shaw (Eds.), The ethical consumer (pp. 89–106). London: Sage.Calabro Ricotta Filled Pasta, Fresh Cherry Tomatoes, Mutti Tomato Sauce, Housemade Stracciatella, Basil, Olitalia Extra Virgin Olive Oil Izberk-Bilgin, E. (2010). An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions. Consumption, Markets and Culture, 13(3), 299–323. If you’re feeling ambitious, all the produce used in Terra’s sumptuous dishes can be found in Eataly’s food market for you to try and replicate at home. Gelateria Low, W., & Davenport, E. (2005). Has the medium (roast) become the message? The ethics of marketing fair trade in the mainstream. International Marketing Review, 22(5), 494–511.
When shopping in the market, make sure you ask the friendly and helpful staff for cooking suggestions– they’re happy to help Toulouse, N., Béji-Bécheur, A., & Murphy, P. (2009). Fair trade in France: From individual innovators to contemporary networks. Journal of Business Ethics, 90, 589–606. Afeltra Mezzi Paccheri, Short Rib and Beef Tuscan Ragu, Mutti Tomatoes, Genuine Fulvi Pecorino Romano Dop, Olitalia Extra Virgin Olive Oil, ParsleyBut REMEMBER THIS: the title states "CONTEMPORARY" and that is just what this book is about; Contemporary Recipes.... There is nothing Old School about this collection of recipes, not at all. Vitell, S. J. (2003). Consumer ethics research: Review, synthesis and suggestions for the future. Journal of Business Ethics, 43(1), 33–47.